It is finally here, the beautiful underground website everyone has been anticipating for the last four months is now open and shop-able. It took our team quite some time to cultivate this work of art but we could not be any happier with the turn out. Ever since our announcement in September we have been working tremendously hard on our brand image and making sure the online store embodied the same style as our former physical location. All of the merchandise still reflects our urban street vintage style, carrying designer pieces that have been handpicked specifically for our fashion forward shopper.
Our editorial was inspired and shot in the beautiful city of Montreal where the business was founded. Deciding to go with a street style inspired photo-shoot was easy, since street style has become incredibly admirable.
We hope you enjoy our website and this constructive online switch our team and I decided to go with, we would love to hear from you please let us know how you feel about this awesome change!