The BackroomMtl, formerly known as The Backroom, began as a brick-and-mortar operation on May 4th of 2012 in downtown Montreal located on Lambert-Closse just behind the AMC Forum. The concept initially began with three young ladies attending LaSalle College who had a dream and a passion for vintage second-hand clothing. In collaboration with students and local designers, their dreams soon came to fruition. The goal was a one stop shop for that unique vintage piece or accessory for men and women of all ages. The Backroom quickly became the talk of the downtown Montreal fashion scene. After just a few short months of operation, the young ladies made a drastic yet a courageous decision to relocate the business to the heart of downtown Montreal at 1118 Sainte-Catherine Street West.
Between September 2012 and September 2013, The Backroom made its imprint and impacted the Montreal vintage fashion scene by organizing promotional events, to working with local designers, to producing fashion shows, and selling vintage products online. The Backroom further changed the game for vintage clothing with its urban street style collections. With a careful strategic business move, the TBR Ladies decided to close their downtown store and introduce their rare and vintage collections to the world of fashion enthusiast by entering into the world of e-commerce and officially changing its name from The Backroom to The BackroomMtl (TBR). Through hard work, strategic marketing and promotions, TBR expanded its existing and thriving share of the North American market and gained both new clientele and followers in the European and other markets across the world. While we still locally cater to an urban street market with vintage clothing, The BackroomMtl continues to sell its fashionable urban street style garments and accessories worldwide.