The Backroom began operating as a small boutique on May 4th, 2012 in downtown Montreal. The boutique started off as vintage and upcycled clothing boutique for men and women, promoting vintage fashions by teaching men and women that you can recycle clothing and still look fashionable. After four successful short months, The Backroom made a big move to a new space located in the heart of downtown Montreal between Stanley and Peel on rue Sainte-Catherine Ouest.
Once the boutique made its big move there was no stopping vintage fashion from rising in the downtown Montreal market! The goal of the boutique was to educate their clients on how to stay on trend with fabulous vintage pieces, and know that your closet can be recycled for years beyond its time.
Being downtown for just over a year allowed The Backroom to develop an amazing clientele and spread the word about vintage fashion throughout the city of Montreal, and after a careful deliberation the owner, Rachel Sendi-Mukasa, decided to move the store online with her newfound business partner, Ilham Bawah, seeing that The Backroom is ready for an epic change. Spreading vintage awareness worldwide is now the goal by offering our clientele a curated vintage selection of clothing and following our urban street style.